Google Hails the End of Flash

End of Flash

Could this be the End of Flash as Google removes support for Flash in ads.

For several years now, Google has been attempting to move toward the use of HTML5 rather than Flash.  The move has been very slow. Unlike Apple, who cut off Flash at the knees and left it bleeding on the street, Google has made the retirement of Flash a long and winding pathway into the hills.  Apparently the end of flash is nearing and Google has actual dates for termination now.

– Starting June 30th, 2016, display ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing.
– Starting January 2nd, 2017, display ads in the Flash format can no longer run on the Google Display Network or through DoubleClick.

Yes, you read that correctly, it is only for Adwords and DoubleClick.  And video won’t be affected for some time.  Considering that ads are Google’s bread and butter, to reduce their mainstay to dust could potentially cut a chunk out of their revenue stream, but Google is precise in its actions. You don’t get to be the biggest search engine or advertising company by turning away customers or making them angry.

Is this really much of a surprize? Apple denied Flash before Steve Jobs left for the last time, (has it really been over 4 years?)  It has been acknowledged by some web-based companies that if Adobe had not provided Flash as an alternative that HTML would have developed normally.

This change does not affect the consumer, rather it will affect content producers.  The end user should not really see much of a change at all, other than that some local restaurant websites will cease working soon :-p

Google Plus

Google Adsense Updates the Web to Match the App

 

Google Adsense Updates

 

If you’ve been using Google Adsense on the web and are an Android user then you may be familiar with the app.  Not too long ago Google updated the App to show some basic features about the performance of your Adsense account.  And now the app has taken center stage with the Web view.

The new View on the Web version is much cleaner and more simple than the previous view.  This new view offers the basics of your income, Today so far, Yesterday, This month so far, and Last month.  Below that you will see the site “Scorecard”.  The Scorecard is

a summary of how well your ad settings, webpages and content are performing compared to those of other AdSense publishers.

The idea seems to be aimed at going even more simple than the prior Adsense home page was prior.  These bullet points are all that you should need to get a good picture of performance at a glance.

Additional information includes the total page views, RPM, Top Channels, Top Sites, Top Countries, and Top Platforms.  Each section offers further information in single link.  And all the prior tabs you may already be familiar with, remain across the top.

For now, it seems that the only page that Google has changed is the Home page for Adsense.   What do you think of the new ideal?

New Google Analytics for Android

Google Analytics

 

Google Analytics for Android

Google Analytics is not an app that everyone uses, only the millions of people who are interested in website traffic.  But Google hasn’t always kept up with the mobile version of Google Analytics.  Only recently have the made a very comprehensive change to the app.

Here’s the short list of changes

  • A completely redesigned look and feel, ideal for tablets and phones
  • New visualizations that automatically resize to fit your screen size and orientation
  • Side navigation that mirrors Google Analytics on the web for quick access to reports
  • Specialized reporting for web and app views (profiles)
  • An Overview screen summarizing key metrics from each report
  • Deeper analysis via dimension-based drill down in most reports
  • Better Real-Time reporting
  • Advanced Segments to further analyze your data

You’re likely to appreciate the changes to the app now that it will fit any format device.

We’ve been listening to your feedback and hear you loud and clear: the Google Analytics Android app should do more. So today we are pleased to announce the launch the latest version of the Google Analytics App for Android devices.

 

Google Adsense turns 10 today

Celebrate Google AdSense 10 Years

 

Celebrate 10 Years

If you’re a Google AdSense publisher, give yourself a round of applause for helping to make Google awesome.  It was 10 years ago today that Google launched AdSense to allow publishers to earn money with ads relevant to their sites.

AdSense spawned a whole industry and has allowed Google to corner the market on ads related to content. Last year alone AdSense publishers made $7 billion.  Success stories can be found all over from publishers who have made web content –a living– purely from the features of AdSense.

Secret Game

Google seems to love Pong, and if you mouse over the “10” at the bottom left-hand corner of your AdSense page, you’ll get to play an overlay game.

Google hosted a Live Hangout at 5pm GMT (10am PDT) on the AdSense Google+ Page. Check it out

Changes to Adsense, Analytics, and Youtube

Google Adsense logo

After having read through at least three dozen threads on Google’s Product forums I’ve got some good and bad news. Frustrating as it may have been for those who produce content but were unaware of the recent changes, Google has moved to improve and consolidate Adsense and Analytics. Previously there were two versions of Adsense,

  • Adsense for Content
  • Hosted Adsense for Content  

On April 1st (no joke), Google moved to consolidate reporting of Adsense revenue from

http://www.google.com/adsense/ –> http://www.youtube.com/analytics/

The consolidation means that “AdSense will no longer calculate and report [Hosted] AdSense for Content Hosted earnings for YouTube partners.” Source  Rather the earnings from YouTube will be calculate in YouTube Analytics.

On May 1st, however, Google made yet another move to reduce the amount of invalid traffic from bots, scanners.  This change they say, “means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions).” Source This means that content creators will see a decrease in their revenue, but ads will be more effective and advertisers will pay less.