1¢ per MB via Google Project Fi
About a year ago Google began testing wireless protocols for a future project. A few months ago it made a deal with the third and fourth largest mobile carriers in the US, T-mobile an Sprint. And very recently, Google sent out a plan for a mobile service exclusively for it’s Nexus 6 phones. So how can you pay one cent per megabyte with Google’s Project Fi?
It’s a fairly well known fact that few people are overjoyed by the plans available from mobile carriers. But most of us still bite the bullet and dive in anyway. We want mobile service. We want connectivity everywhere we go, for the convenience and the connected-ness. But we also want to be treated fairly and that seems to be the hang-up for most carriers.
Google’s Project Fi relies heavily on WiFi services to supplement it’s mobile calling, texting and data plans. It fills in the spaces in-between, not only with consistent coverage, but a reasonable and clear plan for data.
It is just as clear to Google that the talking and the texting features of mobile carriers are depreciated because that part of Project Fi is unlimited and costs a mere $20. So if you got a Nexus 6 and knew for a fact that you would never use mobile data, the plan would be exquisite. But if you do happen to use mobile data, you will not be locked into a set amount, nor a blocky fitting for more or less usage.
The best example of this blocky usage is Ting Mobile. If you use between 1 and 100 MB of mobile data, you pay $3, if 101-500, $12. and so on. But with Project Fi, if you sign up for 2000 MB (2GB) and pay the $20, but only use 1200 MB, you will see a refund of $8 on your next bill.
Google is willing to go down to the megabyte on incremental costs, but begin with a charge on the gigabyte level. This means that any strange or mid-level amount of usage will only incur the cost of that exact usage, rather than a range of usage. Such a finely tuned measurement has traditionally been incomprehensible by the other carriers, either for lack of processing capacity or laziness.
The deal is enticing, but requires the user to purchase only the Nexus 6. Where Apple Fans might take issue with this, many people have little qualms with paying almost nothing for a mobile service plan. Google’s Project Fi may very well either crush the current market, or the exceptions may detract too much from the intent. If flashy graphics on television ads have anything to say for the public opinion of mobile phones, then it remains to be seen that Project Fi will become popular at all.
Cheers to Google for trying to bring down the big players, yet again.